Product: reportage produced by theWizard in cooperation with Expertisecentrum Dementie Vlaanderen.

Challenge: three men with early dementia face an uncertain future. Show a glimpse of how they handle their fears and doubts.

Our approach: low profile, respectful, fully submerged in this group of vulnerable people, we were able to tell a delicate and touching story. This project – against the backdrop of the Nepal mountains- shows that people with dementia are capable of a lot more than the general public presumes.

Product: television ad for whipped cream. Concept by Nextage.

Challenge: 10 seconds to show the difference between the old and the new, more convenient packaging.

Our approach: although filmed in our green key studio, the image shows a real, cozy kitchen. The authentic look is the result of subtle lighting, carefully selected hands, a manipulated background picture, color grading, voice, music and sounds.

Product: sales tool, part of wide Informat media mix. Online.

Challenge: show the difference between 2 offers. Illustrate the added value of both school administration products.

Our approach: bouncy web style animation makes this topic interesting. Product features are illustrated by simple icons. A down to earth voice-over delivers a short, clear and effective message.

Product: website with lots of specially filmed video content for Howest, university West-Vlaanderen.

Challenge: strengthen the impact of an educational book by adding video testimonials. Position the tool as practical aid in patient care.

Our approach: on the set we carefully created an atmosphere of trust and respect in which people with dementia felt comfortable. The look & feel with old photographs and newspaper snippets derived naturally from the theme ‘multi sensory storytelling’. The website was made entirely in-house in Drupal.